Eassy Essay Example | Topics and Well Written Essays - 500 words - 4

Eassy - Essay Example The best way through which a manager can be able to know the areas that they are strong in is through feedback analysis. Within a short period of about three years, this simple method can always show a manageable areas in which they are strong and those in which they are weak. With knowledge of one’s strength a manager should seek to improve their strength in order to maximize their productivity. A manager should also be aware of the ways through which their intellectual arrogance can lead to ignorance something that can be very costly to the business they run. People usually have different ways of doing things. It is important for a manager to know exactly how they usually work. The way in which people work is usually highly influenced by their personalities. However, the good thing is that a person can always change the way they work (Drucker, 1999). People might not be able to completely change the way they work, but they can be able to slightly modify the manner in which they work. A manager should be able to be aware of their own values. For instance, there are people who easily gain knowledge through listening while the other would easily gain knowledge through reading. People are rarely able to be good in getting knowledge through both means. This implies that a manager who does not know where their values are might end up opting for the wrong methods. With the lack of understanding of one’s values it is clearly evident that the manager will never be able to reach their full potential. However, a manager with the full knowledge of their values can always know those things that complement their values and bring out the best from them (Mintzberg, 1975). With full knowledge of oneself a manager can be able to know exactly where they belong. Some managers usually find themselves not being able to perform as expected of them. This is not always because they are incapable of performing, but because

Mass Spectrometry and HPLC of peptides Lab Report

Mass Spectrometry and HPLC of peptides - Lab Report Example The mass of the protonated and solvated molecules pass through the mass analyzer that establishes the mass of the analyte. Reversed phase high pressure liquid chromatography relies on the reversible water-hating associations between the molecules of the solute present in a polar mobile phase and the immobilised hydrophobic ligand in the solid support to effect separation (David 2001). The dispersal of the solute between the two phases is a function of the binding attributes of the medium, the polarity of the solute and the constituents of the mobile phase. The polarity of the mobile phase is lowered by the addition of organic solvents, which minimize the hydrophobic associations between the solute and the stationary phase hence causing desorption. Hydrophobic molecules end up spending more time on the solid support hence requiring a high solvent concentration to promote desorption. The mass to charge ratio (m/z) is the proportion of the mass of a substance to the number of ions present in a substance. This value is obtained sing the formula m/z = (MW + nH+)/n where m/z = the mass-to-charge ratio, which is indicated on the axis of the spectrum; MW is the molecular mass of the sample; n is the integer number of charges on the ions and H is the mass of a proton, which is equivalent to 1.008 Da. The above equation can be used to find the molecular weight of a sample provided that the sum of charges on an ion is established. The m/z value is read from the spectrum and substituted into the equation. Usually, during the calculation of charge, it is assumed that any two adjacent members in the sequence of multiplied charged ions differ by one charge. The mass of charge ratio (m/z) of large molecules such as ionised proteins, for example, lysozyme and bovine serum albumin is obtained in the same manner as described. The charge of the ion is found by monitoring adjacent charge states and substituted into the above equation alongside the m/z ratio that

Argo Case Study Leadership Analysis Essay Example | Topics and Well Written Essays - 3000 words

Argo Case Study Leadership Analysis - Essay Example In addition, they have noted some areas that are certainly in need of improvement. This report addresses each. 1. Part A - Leadership Criteria: From the case study of ARGO, select ONE sub criteria from the Leadership section and assess it using the RADAR methodology and EFQM requirements of the Leadership criteria. 1.1 Two Strength areas (things ARGO did well as related to applying the requirements stipulated in the criteria or the RADAR) Let us consider section 1 d of the leadership portion of the case study. This section details that ARGO leaders are to reinforce a culture of excellence with the organization’s people. As of recent assessment, it was felt that the manager were not living up to this part of the vision, partly because they themselves felt cut off from the corporate culture of ARGO. This was understandable, but certainly an area that could be improved upon. One strength area that was implemented rested in the CEO of the company taking two days in February to hos t a retreat style event over two days. This event provided the entire company a chance to connect with its various leaders and to be reminded of the corporate vision of ARGO. The nature of the work that the company is quite stressful, and given the remote location of many of the job sites, disconnect can often set it. These events provide an opportunity not only for the CEO to share what has been happening in the company, but also to hear from various managers about aspects of the business that need improving. In this sense, the company has done well an deploying a system of enablers, under the RADAR logic of the EFQM model. Rather than simply sending out corporate memos that dictated company policies on a continent wide scale, the company has enabled its respective managers to carry out leadership functions based on their own unique situations, as long as they within the company vision. By meeting together once a year, in a strategic environment, the company is further enabling an atmosphere of teamwork and congeniality to be developed that should serve to enhance the quality of relationships experienced by all employees. A second strength exhibited in this area involves the change to have all managers leave their enclosed office and work out amongst their staff in an open plan layout. This puts the focus on the employees. It makes them feel that they are valued and important. In addition, it allows the manager to have a better grasp of the overall work culture in the office. You see, when a manager remains in a closed office, or even one with a strong open door policy, they cannot possibly pick up on the attitudes and feelings of their staff. They do not know the struggles that are potentially being encountered by the team, nor do they really know what is going well. By sitting amongst the staff, problems can often times be headed off before they emerge into serious situations. This also enables the managers at ARGO to truly reinforce a culture of excellence that is being talked about in this leadership section. When sitting in a closed office, the staff are not really able to see what the manager is doing. If things are not going well within the organization, the manager will be the one initially to blame because the staff will no see that they are truly performing their duties in line with the culture and vision of the company. This has been express before on EFQM self-assessments where the employees do not always believe

Historical Themes Schindlers List Essay Example for Free

Historical Themes Schindlers List Essay Light can still be found even in the darkest of times; Oskar Schindler shows this through his actions during the Holocaust. In the novel Oskar Schindler’s portrayed his motives and ways one man can help thousands of the struggling Polish Jews. What he did absolutely contradict what his country and leader wanted; they were planning to eradicate all Jews from the face of the Earth. By using his factory as a place for the helpless Jews to work, he avoided thousands from being sent to the concentration camps where they would work as slaves and eventually die. At first Schindler liked the idea of Polish workers but after he found out what Hitler’s true intentions were he quickly felt remorse for them and determined himself to save as many as humanly possible. He began employing more and more Jews, he saved thousands of lives but ruined his business in doing so. Schindler’s List by Thomas Keneally brilliantly portrayed the courage and human spirit in one man in the midst of terrible evil. Schindler proved the difference that one man can make by using his wit against the Nazis. Without the historical validity incorporated into the novel, the themes and overall story would not be up as great as it is already. Hitler’s Nazi regime ran a dictatorship with Adolf Hitler at the very head of the tyranny. Hitler’s master plan led to hopefully conquering the world and creates his version of society with perfect people and culture. Starting with the invasion of Poland he took Jews from their homes and forced them to do tedious work as slaves in concentration camps claiming that it was for their own protection. He tore families apart, and treated them with indignity in the camps by giving them very little food and forcing public nudity. Entire clans or families died at the order of the Nazis and no mercy could be seen from them as they killed the Jews in ways which would be seen as cruel and evil, even to humans. These events led to the deaths of six million Jewish citizens during World War II. Jews’ murders took place in many various ways; one way was in gas chambers disguised as showers. Corpses and left over residues burned in huge infernos that made it snow ashes of people. Human remains were also being used for the benefit of the Nazis; they used skin and lamp shades, hair as insulation, and skin also as a type of paper. Many Jewish families were desperate to not find themselves in the terrible camps that they did everything they could not to be captured and sent to their demise. Thomas Keneally describes the setting of Germany in the novel very accurately to the time period, and also the social status that some people had at the time. Germans lived being treated very normally by all soldiers of Hitler’s rule, but all others were treated as second class citizens or actually sub human. In the eyes of the Nazis Jews must be the lowest of the low to the, they were considered not as human but as some kind of sub species below all other humans. This aspect that was included in the novel is very true to history in Germany for 1943. Owning businesses or running one was against the law for any Jewish citizen. Many businesses burned down to the ground at the hand of the soldiers, ruining even wealthy land owners and workers. During World War II over six million Jews were killed by the Nazis and that is a fact included into the novel also. After the rest of European Jews heard about the genocide of Jews they and many others began hiding and helped hide people to avoid capture. People did everything to save themselves and others, some hid in the attics of Germans or in the barn of farmers. They started to become desperate to hide; Oskar Schindler used his very own factory where he produced pottery as a way to protect the Polish Jews. Oskar Schindler’s career led him to becoming a business man and entrepreneur in the pots and pans industry. His factory had become very successful because of the labor force provided by the Jews that were crowded into cities by the Nazis. In 1942 the Nazis really did begin to round up all the available Jews into ghettos or slums in the city to contain them like in the concentration camps. At the same time as Oskar Schindler a lady named Irena Sendler helped to save over two thousand Jewish children from the ghettos that the Nazis set up for them. . She and many others helped humanity by using their intellect, courage, and resources. If an event like this happened in any other time period it just would not be the same. Thomas Keneally’s Schindler’s List showed how one person can make a giant difference for many people. His novel’s historical aspects were accurate in most ways, it helped to enforce the themes in the story of the human spirit and one man can make a change. Throughout history it has been proven that if one person does one change it can help thousands of peoples’ lives forever. Adolf Hitler and his attempt to eradicate the Jewish population is the darkest time in history of humanity. But still, light can be found in the midst of total darkness and evil.

Consumer Oriented Market Positioning Marketing Essay

Consumer Oriented Market Positioning Marketing Essay Dictionary meaning of Positioning is an act of putting something in some ones mind and in market we put our product in prospects mind. A very simple term and if you are good enough it is simple to execute but the art is hard to develop. It is the process by which marketers grab a position or built a position in target audience for its product, brand or organization. In this consumer oriented market Positioning is a tool to cut down the noise and establish a real contact with the customer who results in customers opting for your product rather than your competition. As todays customer is overwhelmed with unwanted promotion and advertising it becomes very tough for a product or brand to get noticed and after being noticed an urge to get opted as a first preference in target customers. Its all about mindshare you hold in prospects intellect, better you position yourself greater you achieve what is called as coveted mind share. A product or brand should always try to have an aggregate perception which is higher than that of its competitor and those who dont have that kind of percentage should not lose hope as they can very well influence the perception and position their brand through enlightened strategic alliance. Its an ongoing process and doesnt stops at one place because you may get forgotten by your audience so repositioning is needed or if there is any shift in your business for example Goldman Sachs and Morgan Stanley shifted from investment to commercial banks hence their expectations from investors, clients, employees and regulators all need to shift as per the paradigm and hence the organization needs to reposition itself. Primary elements of Positioning are: Quality. Quality is a pre -requisite, it has to be provided by any means and later should be backed by incentives. Back your quality claim with return policy warrantees and customer-friendly guarantees. Service. Added value in customer service and after sales supports and if the product is customized and personalized. Pricing. Whether is it luxury, averagely priced or cheap in its sector or very cheap. Distribution. The channel or distribution and supply chain is part of positioning. Packaging. Packaging helps in delivering the message you intend for prospect. Positioning can be distinguished by: Functional-Solve problems and provide benefits to customers. Symbolic-self image enhancement, ego identification, affective fulfilment and social meaningfulness Experiential-Sensory stimulation and cognitive stimulation What makes this market full of surprises and unquestioned answers that there is no certain way to be a leader in the market .Not even high level of marketing acumen of the company assures success and even while trying positioning, companies end up somewhere else in prospects mind and not the place where they intended. CURRENT MARKET SCENARIO OF SMART PHONES IN INDIA: Mumbai based Gartners research analyst say that smart phones are on the rise and with introduction of new phones in new software, better applications, features and reliable hardware has made it challenging for already established brands in different parts of the market. With the record annual growth of 30% for next five year it is very vital not only for smart phone vendors but also for operators, and OS developers. India being the 3rd largest market of smart phones after China and Brazil is seeing an intense struggle between various handset providers like Nokia, Samsung, LG, Black Berry, etc. with their tie-ups with different service providers and operators as well as focusing on the software platforms like iPhone OS, BlackBerry OS, Windows Mobile, Android, Symbian and Palms. In 2009 India witnessed sales of 69 million smart phone handsets, doubling from the 32 million mark reached in 2008. As far as global market is concerned ,Mr. Carolina Milanesi, research vice president at Gartner, mentioned that this year saw RIM, a pure smart phone maker making its debut in top 5 mobile devices manufacturers, as well as there was increase its market share of Apple by 1.2 percent points. Android-based phones saw a peak rise of 700 per cent year-on-year which is proving to be a threat to other smart phone makers Mobile devices market is seeing a double-digit growth of smart phone sales in mature markets, and helped by wider product availability as well as mass market price tags that are in budget of average income group. And particularly in India white -box products has shown growth as per expectation of the manufacturers with healthy traits in future. http://dqindia.ciol.com/images010/smartphones02_15aug2k10.jpg If all the Smartphone manufacturers are combined together they share total of 75% of the Smartphone market alone in India and rest 25 % is shared by smaller or followers in the market and the presence is hence insignificant comparatively. So in this year if we refer to the record in India more than 18 percent of the phones sold are Smartphone. [Supposed+mobile+data+market.gif] Trend in sales of Smart phones in India is firstly sales start with the early adopters in the beginning as shown at the right, and then as prices drop everyone switches to Smartphones replacing there old phones as they have limited features. In India target segmentation is done on various factors but researchers are also considering or rather already have segmented their target consumers into 3 types i.e. Entertainment users, Communications users and Information users. Now it has been observed that in these segments people pay more or extra for great solutions if their needs are matched in a particular segment. Many failures in mobile market are due to either focussing at a single specific problem or feature or by disrupting the whole package by adding all of it. Now the numbers of Smartphone are to be doubled by FY11 and this boom is there for upcoming years .Emergence of Smartphones was more in the form of service device rather than just another application based model which was the earlier trend shown by the OEMs. RIM blackberry services saw some mass adoption whereas OVI apps tried to create the same magic but performed average. Despite the variety Symbian has still the monopoly with 72%share in Indian market followed by windows, android and blackberry OS but in upcoming future trend Symbian may lose its market share to its competitors. POSITIONING OF BLACKBERRY SMARTPHONES IN INDIAN MARKET: In this dog-eat-dog world, positioning a brand is the biggest priority for a product or brand. Creating awareness and then fetching that special place for your brand in the consumers mind will be the key in determining the fate of the brand and if brand is becoming a l success or fading away to obscurity and especially in India, Blackberry has done some extensive research as it is one of the fastest growing telecom markets and within high competition has managed to take up a prestigious position settling just after Nokia in market share. Blackberry is following a simple rule of combining product and service benefits at a fair price that creates value in the minds of customers   which is the key variable for the success in handheld device market. And in the current climate of new entrants in this particular sector and ever increasing competition with very less differentiation among service-product offerings, these manufacturing companies are facing problem in clear communication what makes their offerings special better than those provided by the competitors. Value Proposition: Features that makes BlackBerry stand apart from rest of the players and clearly stating that quality is inevitable supported by Innovative design and iconic styling that blends optimum display and weight length ratio without compromising ease of use that users expect from their BlackBerry Unrivalled Connectivity with BB messenger application GSM/EDGE/ CDMA warranties and after sales service Built in GPS Engine Rich Internet and Multimedia Experience Full Page Internet Browsing Including support for streaming audio and video. Instant Messaging support for multiple communities including Yahoo!, Messenger, GoogleTalk Social networking communities including FaceBook, Flickr, Picasa On 25 Sep 2008, number of BlackBerry subscribers reached to approximately 19 million all over the world and the figures in India over these years are so high that they cannot be overlooked because company was able t identify customers requirement of accessing internet specifically emails and social networks on the move . In start BlackBerry placed itself in minds of corporate executives who are always on the run and with addition of social networking cites and various online applications, brand provided interfaces which also attracted youngsters out of the corporate outlook. Biggest eye-catching proposition flaunted by BlackBerry Smartphones was the idea of remaining connected at all times. So the first grand step was to position itself as an business executive handheld device which in turn helped in carving out niche for the brand without giving a head on collision with any of its top competitors which was the smartest move of all Hence BlackBerry became the Corporate Executive phone which was comparatively less famous in youngsters initially. Now the second way was to enter into non-corporate world of handheld devices where even the uncorporate wanted to be in connection or online with their friends and family all the time .And they came up with an excellent promotion stating as We are the BlackBerry boys which not only included suited up corporate but also baby boomers ,women of every age and cross cultural personnels who all enjoy using blackberry as they are in continuous synch with their work as well as connected to family and friends at the same time. Absolutely brilliant advertising with the pinch of great music and excellent humour banging right on the message brand wants to spread to the target consumers. Now the song We are the blackberry boys has been trending into minds of youngsters and BlackBerry lovers. It has left same effect on mass as Vodafone Zoo Zoos had done it during IPL. Blackberry first with the Pearl and Bold and now with the Storm and Torch is attempting a change in positioning and moving more towards the Lifestyle segment space. This can prove counterproductive for the company because it directly placing itself to its other bigger competitors and directly taking a head on collision in competition with Nokia, LG, Samsung and Apple I phone. In fact the handheld Smartphone models are being actively compared to models of other competitor for example Samsung galaxy, Apple iPhone and Nokia E series. But the real fight is between Apple and BlackBerry for capturing the lifestyle segment and taking the position of that perception in prospect customers. Now inspired by the advantage of continuous connectivity even if the operators are non functional has allowed along with the host many other manufacturing brands to enter with different applications in order to attract market audience and the argument is on offering of similar features (connectivity) along with a host of other value adding features by the other.. Now these were all physical features of Blackberry and the physical presence always lead to the cognitive, physical cues which in turn act as hints for the mind to form interpretations or in other words positions itself as a highly technical ,functional and great to use device. So far I personally believe Blackberry could strategy of positioning is slick and feature laden but in order to expand market the company tried to play with the emotional proposition saying: Do what you love and love what you do Now this tagline covers all the market sector a handheld manufacturing company wants to because everyone loves to do something and even if they BlackBerry its always a non-boring, happy and lovable moments during work hours. It emphasizes on the idea no matter how hard you do something as long as you love to do it and you have a Blackberry with you ,you will do it right. In one of the advertisements an Asian guy is on his bicycle roaming around seems like a courier guy and uses BlackBerry Torch but he is not a normal courier guy ,he is the current president of SanFrancisco Bike messenger association who is very busy in his work and BlackBerry helps him to be in contact with his family and friends ,manage his work, Blackberry GPS helps him on unknown roads and ways and in the end he loves what he does. Now this leaves a very big message in mind of prospect even if you are a leader an entrepreneur in your small world, business or community you need a blackberry support because even BlackBerry loves what you do.

Great Gatsby :: Essays Papers

Great Gatsby Gatsby's Pursuit of the American Dream The Great Gatsby, a novel by Scott Fitzgerald, is about the American Dream, and the downfall of those who attempt to reach its illusionary goals. The attempt to capture the American Dream is central to many novels. This dream is different for different people; but, in The Great Gatsby, for Jay, the dream is that through wealth and power, one can acquire happiness. To get this happiness James must reach into the past and relive an old dream; and, in order to do this, he must have wealth and power. The American Dream had always been based on the idea that each person no matter who he or she is can become successful in life by his or her hard work. The dream also embodied the idea of a self-sufficient man, an entrepreneur making it successful for himself. The Great Gatsby is about what happened to the American Dream in the 1920s, a time period when the dream had been corrupted by the avaricious pursuit of wealth. The pursuit of the American Dream is the sublime motivation for accomplishing one's goals and producing achievements, however when tainted with wealth the dream becomes devoid and hollow. Jay Gatsby, the central figure of the story, is one character who longs for the past. Surprisingly, he devotes most of his adult life trying to recapture it and, finally, dies in its pursuit. In the past, Gatsby had a love affair with the affluent Daisy. Knowing he could not marry her because of the difference in their social status, he leaves her to amass wealth to reach her economic standards. Once he acquires wealth, he moves near to Daisy, "Gatsby bought that house so that Daisy would be just across the bay (p83)," and throws extravagant parties, hoping by chance she might show up at one of them. He, himself, does not attend his parties but watches them from a distance. When this dream does not happen, he asks around casually if anyone knows her. Soon, he meets Nick Carraway, a cousin of Daisy, who agrees to set up a meeting, "He wants to know†¦if you'll invite Daisy to your house some afternoon and then let him come over (p83)." Gatsby's personal dream symbolizes the larger American Dream where all have the opportunity to get what they want. Later, as we see in the Plaza Hotel, Jay still believes that Daisy loves him. Great Gatsby :: Essays Papers Great Gatsby Gatsby's Pursuit of the American Dream The Great Gatsby, a novel by Scott Fitzgerald, is about the American Dream, and the downfall of those who attempt to reach its illusionary goals. The attempt to capture the American Dream is central to many novels. This dream is different for different people; but, in The Great Gatsby, for Jay, the dream is that through wealth and power, one can acquire happiness. To get this happiness James must reach into the past and relive an old dream; and, in order to do this, he must have wealth and power. The American Dream had always been based on the idea that each person no matter who he or she is can become successful in life by his or her hard work. The dream also embodied the idea of a self-sufficient man, an entrepreneur making it successful for himself. The Great Gatsby is about what happened to the American Dream in the 1920s, a time period when the dream had been corrupted by the avaricious pursuit of wealth. The pursuit of the American Dream is the sublime motivation for accomplishing one's goals and producing achievements, however when tainted with wealth the dream becomes devoid and hollow. Jay Gatsby, the central figure of the story, is one character who longs for the past. Surprisingly, he devotes most of his adult life trying to recapture it and, finally, dies in its pursuit. In the past, Gatsby had a love affair with the affluent Daisy. Knowing he could not marry her because of the difference in their social status, he leaves her to amass wealth to reach her economic standards. Once he acquires wealth, he moves near to Daisy, "Gatsby bought that house so that Daisy would be just across the bay (p83)," and throws extravagant parties, hoping by chance she might show up at one of them. He, himself, does not attend his parties but watches them from a distance. When this dream does not happen, he asks around casually if anyone knows her. Soon, he meets Nick Carraway, a cousin of Daisy, who agrees to set up a meeting, "He wants to know†¦if you'll invite Daisy to your house some afternoon and then let him come over (p83)." Gatsby's personal dream symbolizes the larger American Dream where all have the opportunity to get what they want. Later, as we see in the Plaza Hotel, Jay still believes that Daisy loves him.

Linux :: essays research papers

I want to get people's opinion on Linux - from a Windows user perspective. I want to do is to establish if the "Linux is too difficult" mantra is actually true in people's experience. My personal experience was that it was about the same amount of hassles than installing Win98 & apps. Of course, Linux does not fall over like Win98, and I can do all my work that I used to do under Windows, so I am a happy chappie ;-) Thanks! If you have been using Windows and have also installed Linux, please be so kind as to fill in the questionnaire below and post it on the board. I will collate all the responses and (hopefully) publish these in an article. Thanks Questionnaire: Installing and using Linux from a Windows perspective. This questionnaire is intended to gather opinions on how easy or difficult it was for users to install Linux and application software, and how functional they found the Linux desktop compared to the Windows desktop environment. Your participation is appreciated. Firstly, on a scale of 1 to 5, with 1 meaning "very weak" and 5 meaning "very strong", rate your technical PC skills? Next, in the table below, indicate your choice with an X. TABLE 1: General Distribution and version of Linux: Debian Slackware Red Hat Mandrake SuSeE Other: please specify Linux GUI used: Gnome KDE Other: please specify TABLE 2: Applications used - please amend Windows applications as appropriate, and indicate the Linux equivalent you use: Word processing: MS Word Spreadsheet: Excel Presentation software: Powerpoint Database: Access Email: Outlook Calendar: Outlook File manager: Windows Explorer Internet browsing: Internet Explorer Internet firewall: ZoneAlarm Graphics editing: PaintShop Pro Graphics slide shows: ACDSee File Compression: Winzip, PDF reader: Acrobat Reader CD writer: Nero Other - please specify In the table below, indicate your choice, using: 1 = Much more difficult 2 = More difficult 3 = About the same 4 = Easier 5 = Much easier 0 = N/A TABLE 3 - Installation. Linux Compared to Windows Setting up peripherals (such as printers, video cards etc.) under Linux is: Setting up and configuring the GUI under Linux is: The functionality of applications running under Linux is: The stability of applications running under Linux is: Running applications (ease of use) under Linux is: Setting up Internet access under Linux is: Upgrading the OS (Linux) is: Setting up a small/home office network under Linux is: Installing patches under Linux is: TABLE 4.